The 6 independent college counselors serving Tokyo are Aubrey Groves, Mac Harada, Patricia O'Keefe, Haruka Yamashita, Quad Education Group, and Tokyo Academics. The table compares them at a glance, and each profile below adds who the counselor is best for and who should look elsewhere.

Independent college counselors in Tokyo: compared

CounselorFocusPricingLanguages
Aubrey GrovesCollege admissions, domestic and abroadNot publishedEnglish, Japanese, Mandarin
Mac HaradaCollege admissions, career counseling…Not publishedEnglish, Japanese
Patricia O'KeefeCollege admissions, career counselingNot publishedEnglish, Japanese, Mandarin
Haruka YamashitaUS college admissions counselingNot published, 'Counseling Plans' page not readJapanese, English
Quad Education GroupUS and UK admissions (Ivy League and Oxbridge)Packages Silver, Gold, Platinum, EliteNot listed
Tokyo AcademicsOne-on-one admissions counseling for top US…Not published, free consultationEnglish (Japanese not stated)

Counselor profiles

Aubrey Groves, Davis Groves Educational Services

  • Best for: Japanese-speaking and Chinese-speaking families applying to US colleges from abroad who want online counseling
  • Not the right fit if: Families wanting in-person counseling: online only; fees not published
  • Focus: College admissions, domestic and abroad
  • Services: College application counseling for families in the US and abroad
  • Starts at: Not specified
  • Pricing: Not published
  • Languages: English, Japanese, Mandarin
  • Credentials: IECA Professional Member; IEC Certificate, UC Irvine; BA Davidson College; MA East Asian Studies, Duke; has lived in China, Japan and England; IECA committee member and regional group leader. CEO of the firm

Visit Davis Groves Educational Services's website

Mac Harada, MACS Career & Education

  • Best for: Japanese families and Japan-based students who want a Japanese-speaking counselor for international academic and career paths
  • Not the right fit if: Families wanting a Tokyo-based in-person counselor: he is in San Jose, California; fees not published
  • Focus: College admissions (international), career counseling, financial aid advising, gifted/twice-exceptional students, student-athletes
  • Services: College admissions for international students, career counseling, financial aid advising; consultation and lectures for educational institutions in Japan
  • Starts at: Not specified
  • Pricing: Not published
  • Languages: English, Japanese
  • Credentials: IECA member (listed in IECA directory, Japanese-speaking filter). 20+ years as a global education and career consultant

Visit MACS Career & Education's website

Patricia O'Keefe, Global Elite Scholars

  • Best for: Japanese-speaking families, including international students, who want a counselor with USC admissions background
  • Not the right fit if: Families wanting in-person help in Tokyo: she is in Newport Beach; fees not published
  • Focus: College admissions (international students included); career counseling; first-generation, gap year, STEM, summer programs, transfer, arts
  • Services: College lists, submission strategy, essay brainstorming, interview prep
  • Starts at: Not specified
  • Pricing: Not published
  • Languages: English, Japanese, Mandarin
  • Credentials: IECA member; CEP certificate (UCI); UCLA BA Political Science and International Relations; USC MBA; 20+ years in college admissions, first 10 at USC

Visit Global Elite Scholars's website

Haruka Yamashita, Plan It Education

  • Best for: Japanese families, including those in Tokyo, who want a Japanese- and English-speaking counselor for US college applications
  • Not the right fit if: Families wanting an in-person counselor in Tokyo: she is based in California; fees not published
  • Focus: US college admissions counseling (UC, CSU, transfers, other state schools, private colleges); advice on Japan vs US differences
  • Services: College admissions counseling, college list building, parent programs, College Knowledge webinars, scholarships and preparation advice
  • Starts at: Not stated; runs 'Get Ready for College' parent programs each spring and fall
  • Pricing: Not published; 'Counseling Plans' page not read; free 60-minute introductory meeting
  • Languages: Japanese, English
  • Credentials: B.S. Human Development and Family Studies, Cornell (1990); Certificate for Independent Educational Consulting, UC Irvine (2016); UC Admissions Reader (2016-2017); HECA Professional Member; WACAC member; 2023 HECA Rising Star of the Year. NACAC and IECA not listed

Visit Plan It Education's website

Quad Education Group

  • Not the right fit if: Anyone who needs a Tokyo office (none confirmed)
  • Focus: US and UK admissions (Ivy League and Oxbridge)
  • Services: Common App and UCAS guidance; essays; interview prep; scholarship search; waitlist support; tiered packages for 5 to 20 applications
  • Starts at: High school
  • Pricing: Packages Silver, Gold, Platinum, Elite; payment plans up to 36 months
  • Credentials: Eli: Columbia admissions counselor, Columbia BA. Kerry: Columbia and Carnegie Mellon master's, PhD. Li: Cornell graduate, Oxford interviewer.

Visit Quad Education Group's website

Tokyo Academics

  • Best for: Tokyo international-school students who want counseling bundled with tutoring and test prep
  • Not the right fit if: Families who want one named independent counselor; business is mainly tutoring and test prep
  • Focus: One-on-one admissions counseling for top US and UK universities; also tutoring, SAT/ACT and AP
  • Services: Application profile, academic planning, school list, free diagnostic session with a Senior Admissions Consultant
  • Starts at: Not stated
  • Pricing: Not published; free consultation
  • Languages: English (Japanese not stated)
  • Credentials: Not stated

Visit Tokyo Academics's website